The Sun Newspapers honoured the Chairman of Troyka Holdings, Mr. Biodun Shobanjo with the ‘Advertising Man of All Times’, the highest award so far, in recognition of his contribution to advertising profession in Nigeria.
The event which took place at the Eko Convention Center in Lagos was also an opportunity to host marketing communication practitioners, to an evening of fun to mark 40yrs of indigenous advertising in Nigeria.
Born some 63 years ago to a peripatetic civil servant, the Shobanjo family’s peregrinations imbued Mr. Biodun with a cosmopolitan worldview and his early experience as a broadcaster prepared him for life as an advertiser.
Biodun Shobanjo, who rose to the post of Deputy Managing Director of Grant Advertising before his 30th birthday, co-founded Insight Communications (now Insight Grey) in 1979 and has today grown the company from the initial 18-man strong team into an advertising behemoth.
The Troyka Group which is the holding company for Insight Communications, Azzagai, Optimum Exposure, Media Perspective, MediaCom, The Quadrant Company and Halogen Security amongst others employs over seven thousand Nigerian men and women.