Channels Television is the number one news organisation making the best use of social media in Nigeria.
This is according to the Alder Social Media Report for 2014, put together by Alder Consulting, a creative intelligence company in Nigeria.
According to the report, Channels Television came first on three levels of ranking – expert ranking, popular ranking and overall ranking – ahead of other online news media; Punch and Sahara Reporters.
Channels Television was identified as the top news organisation which effectively uses social media to connect and engage users of the new media.
This is no surprise as Channels Television has the highest followership on Twitter, Facebook and Google Plus ahead of other television stations in Nigeria.
Recently, Channels Television’s YouTube subscriber base hit 100, 000, making the 8-time Nigerian Television Station of the Year, the fourth station in Africa to reach and surpass the mark.
Channels also has approximately 300,000 downloads for its mobile app across various platforms including the Windows, Android, Apple and Blackberry. The Channels TV YouTube Channel has also been viewed over 14 million times.
In the latest Alder Social Media Report, Channels Television is also rated among the top three Nigerian brands known for providing up-to-date information, as well as relevant information using the social media platform.