Business owners and organisations have been asked to pay more attention to the way they run their businesses, not just to make profit but also deliver the best quality of service to their customers.
An entrepreneur and creative director at Ipoint Limited, Mr Peter Ogbonna, pointed out that satisfying customers comes from not only being able to meet their expectations but being able to keep them and make them loyal to your brand.
He suggested some ways by which organisations can create value for customers, some of which include having a value creation strategy, having a good business module among others.
“Value is not the radiator you are selling but its capacity to cool the engine. Customers are very aware and they have tasted value. The solution or the pleasure coming to the customer is what the customer pays for.
“He stressed the need for business owners to strive to satisfy their customers first before profit is considered,” he said.
According to him, if business owners and organisations pay more attention to these, they will not only generate increased revenue for themselves but also create customer experience that will make their business competitive.
He analysed other strategies that business owners should adopt to ensure customer satisfaction and an experience that would make them come back for such service.
