A public awareness campaign was launched on Wednesday, December 3, by international football stars and the British actor, Idris Elba.
It’s focus is to put an end to West Africa’s Ebola epidemic and to show to the health workers fighting the disease, that they are being recognized.
Guinea, Sierra Leone, and Liberia are countries that have been most affected by the Ebola epidemic with a record of more than 6,000 people dead.
The British Actor, Idris Elba, whose parents hail from Sierra Leone and Ghana, said ”For me, the battle against Ebola is a personal one. To see those amazing countries in West Africa where my father grew up and my parents married being ravaged by this disease is painful and horrific.”
The Africa United campaign, unveiled ahead of the African Cup of Nations draw in Equatorial Guinea’s capital Malabo on Wednesday, broadcasts information on the disease and how to stop it spreading in French, English, Krio and other local languages.
Messages would be sent out to the three countries and their neighbours via television, radio, billboards and phone text messages, said organizers.
The campaign was backed by the U.S. Centers for Disease Control and Prevention (CDC) Foundation.
In one of the campaign’s spots, Elba plays a football coach giving a half-time talk during West Africa’s “life or death” match against Ebola and passing on tips on how to spot the disease and prevent new infections.
Footballers Yaya Touré, Carlton Cole, Fabrice Muamba, Andros Townsend, Kei Kamara and Patrick Vieira pay homage to the work of frontline healthcare workers by wearing their names on the backs of their jerseys.
Manchester City midfielder, Touré hails from Ivory Coast, which shares borders with three countries hit by the disease but has so far been spared.
Touré said, “I could not sit back without doing something to help fight Ebola, the campaign pays tribute to the many African heroes who are in the villages, towns and cities using their skills, resourcefulness and intelligence to battle Ebola.”