Channels Television is in a partnership with AudioNow to increase mobile audience by expanding access for its audiences in the U.S. and the U.K.
Through the partnership, diaspora listeners can access the live audio feed for Channels Television through a simple telephone call from any mobile phone.
Audience in the U.S. can listen to Channels TV by calling: 605.475.4550 while UK audience can listen by calling 0330.332.6369.
The partnership was signed by the Chairman and Chief Executive Officer of Channels Television, Mr John Momoh and the Chief Executive Officer of AudioNow, Mr Elan Blutinger.
Listeners calling in will connect immediately to Channels TV’s live broadcast and have the option to hear popular programmes they may have missed due to the difference in time zone.
Popular on-demand are Sunrise Daily, Business Morning, Network Africa and Politics Today.
Calls use mobile minutes with no extra cost. No Internet or smartphone is required.
In his comments after the partnership was sealed, Mr Momoh said: “At Channels TV we are continuously working to expand our reach globally. Now with the help of AudioNow we can more easily reach our diaspora audience through a simple telephone call”.
AudioNow® is the world’s largest Call-to-Listen platform and a leading provider of interactive mobile applications for broadcasters. With its proprietary “HD” voice technology AudioNow® connects over 3,500 radio and television broadcasters around the world, including industry leaders the BBC, VOA, Deutsche Welle and CCTV, to audiences representing 140 different nationalities and ethnic groups and speaking more than 100 languages.
About the partnership with Channels Television, Mr Bluntinger said: “We know Channels TV is a trusted news source for Nigerians. The AudioNow platform will help increase access to this programming for people outside of Nigeria eager for news from home”.
Channels TV, an independent channel founded in 1995, became the first 24 hour television channel in Nigeria and today reaches an audience of over twenty million people throughout Africa and the world. Dedicated to national news and current affairs programming the station has received the ‘Best Television Station of the Year’ award from the Nigerian Media Merit Award Trust 10 times in the last 14 years.