According to an independent research commissioned by Amadeus, African travellers still value traditional bricks and mortar travel agencies.
However, they are increasingly looking for agents that offer online and mobile services as smartphones penetration across the continent increases.
Google Communications and Public Affairs Manager for East and Francophone Africa region, Dorothy Ooko, gives details on how some of these apps have helped in the development of tourism and particularly in Kenya.
The dominance of male figure in the ICT industry have left many females to opt out of science and technology for fear of the technicality involved and society’s expectations of the career paths women should pursue.
She also provides tips on how to get more women involved in technology on the African continent.