About 130 children and youths on Friday concluded a training in digital marketing, Digitest, organised by Digital Peers International (DPI) in Osun State.
The two-week long programme, according to the Digitest Project Manager, Precious Jay, was aimed at helping the participants leverage on the trending digital marketing tools to sell anything and profit largely in the global market.
He said, “We put children together who have little or no idea about ICT and in the course of few days, they are taught about the tools that we have designed for that year and we don’t stop there.
“We have them design projects that will address the real time social problems”.
Jay further explained that the focus for this year’s edition was to teach the young ones how to generate value on social media by sharing valuable content which could also contribute to community development.
For the students, it was equally an opportunity to brainstorm which resulted in the invention of applications that can help boost sales of products and services online.
Some of them shared their experiences, highlighting the benefits of the programme on their individual lives.
A student of the Obafemi Awolowo University International School, Ile-Ife in Osun State, Abegunde Mary said, “It’s actually going to help me a lot because we learnt about digital marketing, how to sell your various businesses and how to use the social media to sell them so people can be aware and make you relevant in the society.
“I could be a digital marketer with this experience and I can also educate other students to be a part of the ICT knowledge I have gained during this camp,” she added.
The National Coordinator of the programme, Mrs Ibukun Odusote, also told Channels Television that she believes that the trainees have been well equipped to start businesses that are of great economic value.
She said, “I’m expecting that some of these children in fact right from here and the teachers and some volunteers will start marketing their businesses.
“People are already coming up with different ideas, our own desire is that it becomes of great economic value and this program that we have had with them would generate income for them in their various homes”.