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Rolls-Royce Breaks Record For Luxury Car Sales

Rolls-Royce Motor Cars sold a record-high number of its luxury vehicles last year, with purchases soaring worldwide.


A picture shows the emblem on the bonnet of a Rolls-Royce Wraith Black Badge (R) car in a showroom in central London on January 9, 2019. Rolls-Royce announced its highest ever annual sales with 4,107 cars delivered to customers in over 50 countries around the world in 2018, on January 10, 2019. Ben STANSALL / AFP
A picture shows the emblem on the bonnet of a Rolls-Royce Wraith Black Badge (R) car in a showroom in central London on January 9, 2019. PHOTO: Ben STANSALL / AFP

 

Rolls-Royce Motor Cars sold a record-high number of its luxury vehicles last year, with purchases soaring worldwide, the German-owned company announced on Thursday.

Run by BMW since 1998, the prestigious brand whose models include the Ghost and Phantom, sold 4,107 cars across more than 50 countries in 2018, the highest annual figure in Rolls-Royce’s 115-year history.

Sales jumped more than 22 percent compared with 2017, when 3,362 Rolls-Royces were bought.

The UK-made vehicles were most popular in the Americas, Rolls said in a statement, adding that its workforce surpassed 2,000 for the first time.

“2018 was a most successful, record-breaking year for Rolls-Royce,” said its chief executive Torsten Muller-Otvos.

“We have seen growth in all our regions around the world (…) We set a formidable mark in 2018: I am confident it will prove the spur to even greater success in 2019.”

AFP