BOAZ Rebrands To Deliver Apex Of Service And Technology-Enabled Solutions
Boaz Integrated Energy (BOAZ) has rebranded and unveiled its new logo to re-position to offer cutting-edge services in the oil and gas industry.
“The Company has completed its rebranding program in response to the new opportunities for technology-enabled solutions in the energy sector,” said Adeola Adebari, the Chief Executive Officer for BOAZ.
“He further stated, “Our visual identity is an essential part of the BOAZ Brand. Each element in the new logo was carefully crafted to symbolize the company’s dynamism and forward-thinking positioning within the Oil and Gas Servicing Industry, and the energy space at large. Indeed, this is a major milestone for us as a company”.
BOAZ provides revolutionary solutions to production and reservoir management challenges for the oil and gas industry in partnership with technology companies such as Roke, Blue Spark, Jorin, and Data Science Nigeria.
The new brand captures the company’s readiness to support the industry’s renewed focus on maximizing ultimate hydrocarbon recovery using cost-effective solutions, leveraging digital technologies, transitioning to renewable energies as well as maximizing returns on investments through safe, quality, and sustainable solutions.
Here is the new visual identity of the Company:
According to the CEO, the rationale behind the new logo is in alignment with the strategic intent of the company. “Our new logo consists of two main components: BOAZ typeface and Apex Wheel Icon. The Apex Wheel Icon is a stylized ‘A’ that points forward within a wheel or ‘O’. These two elements symbolize our drive to offer the apex of service and technology within the energy industry which is in alignment with our corporate strategic intent. It is important to note that the Apex points forward, indicating that we are disruptive, ready, and willing to change the status quo and the way business is done within oil and gas servicing in Sub-Saharan Africa. This of course is complemented by the wheel or ‘O’ which is also all about moving forward”.
It is a known fact that the oil and gas industry has undergone major changes in recent times, which have fundamentally changed the way things are done in the industry. As the industry heals from the debilitating dual impact of price wars and the COVID-19 pandemic, business leaders have learnt to do things differently as evidenced by the increased adoption of green solutions and digital technology innovations. These changes require new thinking. BOAZ new brand speaks to this new thinking in that the Company is poised to deploy its revolutionary technologies in the industry.
Some of the flagship solutions of the Company include Quad Reservoir Saturation Logging Technology, Wireline Applied Stimulation (WASP) Technology, and Visual Process Analyser (ViPA) Technology. Their benefits are highlighted below:
Quad: For reservoir saturation measurement, fluid contacts, lithology, porosity, clay volume, and relative bulk density.
WASP: For wellbore cleaning, removal of scales, fines, and debris from screens, perforations, downhole subsurface safety valves, gas lift valves, etc.
ViPA: For produced water management, production chemical optimization, and surface production equipment optimization.
At the heart of the rebranding program is a renewal of the Company’s corporate vision and mission statements to emphasize its expanded focus on the energy industry. The Company also renewed its Corporate Culture with a new corporate look for its website.
One of the Company’s Directors, Abimbola Onaolapo, gave some insight into the new corporate culture of the company. “Our strong corporate culture is based on our shared values, represented by our name BOAZ. We are BOAZ, we stand for:
B: Boldly rising to challenges through innovation, excellence, and teamwork
O: Obligation to exceed clients’ expectations, always.
A: Acting with Integrity and Respect
Z: Zero harm to people, assets, and the environment
This is what we represent.”
The new BOAZ brand signifies the Company’s commitment to remain innovative, nimble, and agile in order to help its clients achieve ambitious goals and stay ahead of the curve in the next normal.
BOAZ…. creating value, unearthing possibilities.