Adidas Says To Sell Part Of Yeezy Gear For Charity

The merchandise has been in limbo since Adidas ended its partnership with the controversial rapper.


(COMBO) This combination of pictures created on October 25, 2022 shows Kanye West attending the 2020 Vanity Fair Oscar Party in Beverly Hills on February 10, 2020 and the Logo of German sports equipment maker Adidas on a shop in Munich, southern Germany, on March 10, 2021. (Photos by Jean-Baptiste Lacroix and CHRISTOF STACHE / AFP)

 

Adidas will sell at least part of its huge inventory of Kanye West’s Yeezy products and donate the proceeds, the German sportswear group’s boss said Thursday.

The merchandise has been in limbo since Adidas ended its partnership with the controversial rapper.

The company’s CEO Bjorn Guden told shareholders at an annual general meeting that “burning the goods is not the solution”.

“What we will try to do over time is to sell part of these goods and to donate the money to organisations that help us and which also have been hurt by Kanye’s statements,” he said.

“When we will do that and how we will do that is not clear but we’re working on it,” he added.

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Adidas halted its tie-up with West — now known formally as Ye — in October after he made a series of anti-Semitic outbursts.

As a result, the group ended production of the highly successful Yeezy line designed together with West.

Potentially not selling the apparel and shoes linked to West would lead to a revenue loss of 1.2 billion euros ($1.3 billion), the group said when it announced its 2022 full-year results earlier this week.

AFP