Categories: Business Sports

LVMH Named As Premium Sponsor Of 2024 Paris Olympics



French luxury brand LVMH announced on Monday it will be a “premium sponsor” of the 2024 Paris Olympics, allowing the organisers to practically reach their sponsorship target of 1.24 billion euros ($1.37 billion).

LVMH becomes the sixth top-tier domestic sponsor, alongside communications company Orange, electricity provider EDF, banking group BPCE, pharmaceuticals company Sanofi and retail giant Carrefour.

“I have the honour of officially announcing that we are now committed to being a premium partner for the 2024 Paris Olympics,” Antoine Arnault, one of the five children and heirs of LVMH Chairman and CEO Bernard Arnault, said.

He made the announcement at a news conference in Paris attended by International Olympic Committee President Thomas Bach, Paris 2024 chief organiser Tony Estanguet, Paris Mayor Anne Hidalgo and France’s sports minister Amelie Oudea-Castera.

With Wednesday marking one year to go until the opening ceremony of the Paris Olympics, the late completion of the deal with the world’s biggest luxury group created great interest in France.

“There were many wild theories about the reasons why it took so long,” Antoine Arnault told AFP.

“We didn’t want to just be a financial partner, we wanted to have a role to play in the holding of these Olympic Games.”

Nebianet Usaini

Disqus Comments Loading...
Published by
Nebianet Usaini
Tags: French luxury giant LVMH LVMH Paris Olympics 2024

Recent Posts

  • Headlines

Threat Of ‘Imminent Military Intervention’ By ECOWAS – Niger Putschists

The African Union has given the military in Niger two weeks to restore "constitutional authority".

13 mins ago
  • Sports

Morocco’s Benzina Makes History With Hijab At Women’s World Cup

World governing body FIFA lifted its ban on footballers wearing the hijab nearly a decade ago, after previous concerns over…

27 mins ago
  • Politics

Activist Hamzat Lawal Commends Gov Sani Uba For Appointing 33-Year-Old As Accountant General

Other state governors were also urged to follow suit and appoint young, competent and experienced administrators into crucial positions in…

1 hour ago
  • World News

Three Ukrainian Drones Downed In Moscow Attack

Kyiv has repeatedly said it plans to take Crimea back.

2 hours ago
  • Headlines
  • Sports

Don’t Underestimate Us, Super Falcons Coach Warns

Defender Michelle Alozie agreed, saying it was wrong that their draw with Canada and win over Australia had been called…

2 hours ago
  • Local
  • Top story

Court Orders Okowa Govt To Account For Over N200bn Education Funds, Allocations

Joined as defendants in the suit are the Universal Basic Education Commission [UBEC] and the Delta State Universal Basic Education…

3 hours ago