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Super Bowl ‘Most Watched’ Show Ever With 123 mn Viewers

Taylor Swift was the night's most-watched fan as she cheered on her boyfriend, Chiefs tight end Travis Kelce, from a luxury box with a coterie of famous friends including the rapper Ice Spice.


Kansas City Chiefs’ quarterback #15 Patrick Mahomes celebrates with the trophy after the Chiefs won Super Bowl LVIII against the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by TIMOTHY A. CLARY / AFP)
 

 

 

A record 123.4 million people tuned in for the Super Bowl, which saw the Kansas City Chiefs beat the San Francisco 49ers 25-22 in an overtime nailbiter, the game’s broadcaster has said.

“CBS Sports’ coverage… delivered the most-watched telecast in history with a total audience delivery of  123.4 million average viewers across all platforms,” the network’s parent company Paramount said in a statement late Monday.

Viewership was “up 7 percent vs. last year’s Super Bowl which was the previous record (115.1 million)… 202.4 million watched all or part of Super Bowl LVIII across networks.”

Paramount said 120 million people watched the NFL championship game on CBS alone, a record for a single US network.

Kansas City Chiefs’ quarterback #15 Patrick Mahomes passes the ball during Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

US singer-songwriter Taylor Swift and Kansas City Chiefs’ tight end #87 Travis Kelce embrace after the Chiefs won Super Bowl LVIII against the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

Chief’s quarterback Patrick Mahomes found Mecole Hardman in the end zone deep into overtime to seal a dramatic win in what was the longest Super Bowl in history.

The victory makes Kansas City the first team to win back-to-back Lombardi Trophies since the New England Patriots in 2003-2004, cementing the franchise’s right to be regarded as the NFL’s newest dynasty.

 

US rapper Jermaine Dupri performs during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

US singer-songwriter Usher (C), US rapper Lil Jon (R) and US rapper Ludacris (L) perform during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

US singer-songwriter Usher performs with US singer-songwriter Alicia Keys (R) during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by TIMOTHY A. CLARY / AFP)

 

US singer-songwriter Usher performs during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by TIMOTHY A. CLARY / AFP)

 

US singer-songwriter Usher (C), US rapper Lil Jon (R) and US rapper Ludacris (L) perform during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

US singer-songwriters Usher and H.E.R. perform during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by TIMOTHY A. CLARY / AFP)

 

US singer-songwriter Usher performs during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

US singer-songwriter Usher performs during Apple Music halftime show of Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

Usher led an all-star cast that included Ludacris, Alicia Keys and Jermaine Dupri for the half-time show.

The slow jam king held his own as he captured the magic of his late-1990s, early-aughts fame with a 13-minute, career-spanning medley including hits like “Love In This Club” and “OMG.”

 

US singer-songwriter Taylor Swift walks off the field after the Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by TIMOTHY A. CLARY / AFP)

 

US singer-songwriter Taylor Swift (3rd R), US rapper Ice Spice (2nd L), Ashley Avignone (3rd L) and US actress Blake Lively (2nd R) attend Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, February 11, 2024. (Photo by Patrick T. Fallon / AFP)

 

Taylor Swift was the night’s most-watched fan as she cheered on her boyfriend, Chiefs tight end Travis Kelce, from a luxury box with a coterie of famous friends including the rapper Ice Spice.

Swift’s relationship with charismatic star Kelce has been a boon to television ratings, her every move offering headline fodder.

Beyonce was also in attendance with her hip-hop mogul husband Jay-Z — and announced a new album during a commercial she did with telecoms giant Verizon, in which she repeatedly tries to “break the internet.”