The iGaming industry took its time getting going, but once it did, it really began to flourish. Though the first iGaming products were released back in 1994, the industry didn’t start to become successful until around ten years ago.

And since then, it has gone from strength to strength. Today, the industry is in an extremely healthy position, and all the signs indicate that it’ll continue to develop in the years to come, too. Though it might seem, from the outside, that iGaming just appeared from nowhere, the reality is that its current success isn’t as surprising as you might expect.

Range of Offerings

Traditional casinos have been around for a long time. The very first casino, the Casinò di Venezia, opened its doors way back in 1638.

Real world casinos may be well established, but their digital counterparts are proving to be just as — if not more — popular, and it has only taken the industry a few years to catch up. Part of the reason why is that, since iGaming websites aren’t limited by space in the same way that traditional casinos are, they can offer a wider range of games. A real-world casino might offer a single version of poker, blackjack, or roulette. In an online casino, players can choose from all the most popular variants, and in some cases, even niche variants.

New Games on the Market

The iGaming sector wasn’t just content to make digital versions of products that already existed in the real world. It also took the time and effort to create new, engaging products that utilised the full power of the technology that underpins the industry. We see this in the range of slot games available, which is significantly more extensive than what you’d find in a brick-and-mortar establishment, and the Aviator game, which is an entirely new type of game that couldn’t have existed in the pre-tech era. These games don’t replace traditional offerings, which are still available to play. Rather, they simply add to the selection of games on offer, creating a richer, better experience.

Investment in UX

As with most digital offerings, consumers expect a good user experience when they’re using an iGaming website. In fact, failure to provide that experience was probably why the earliest incarnations of iGaming products didn’t grab the public’s imagination. Today, the leading websites have an interface that’s as good as anything you’ll find on the internet. Some of the most creative, talented web and game developers work in this sector, and that’s reflected by the all-around quality of the websites. When a platform has great design and high security credentials, user adoption becomes much more likely — and that’s just what we’ve seen in the iGaming industry.

Convenient Experience

As well as providing excellent products, the iGaming industry has benefited from the general convenience provided by the web. People are more likely to do historically offline activities online, including casino-related activities. Additionally, the industry has worked hard to make its services as accessible as possible. For instance, by offering a range of payment options or making it easy for customers to get in touch with customer service if they have an issue.

Widespread Adoption

Finally, the iGaming industry has enjoyed a positive cycle loop in recent years. The increasing number of customers has led to more encouragement that there’s a market for these types of products, which in turn has led to greater investment in the services being provided. This positive journey hasn’t come to an end, either. Today, industry players are working on providing even better experiences, ensuring that the future of the industry is even brighter than it is today.