Lagos Governor Babajide Sanwo-Olu has declared the state’s readiness to host Africa and the world for the 2025 edition of the All Africa Music Awards (AFRIMA).
Sanwo-Olu made the declaration when he received a high-powered delegation from the African Union and the AFRIMA International Committee in his office on Tuesday.
He stated that Lagos’ acceptance to host AFRIMA 2025 aligns with his administration’s vision to make the creative and tourism industry a major pillar of the state’s development drive.
“One of the key pillars of our administration’s development agenda is the creative industry. Since I took office, we’ve been intentional about building a vibrant creative ecosystem supporting film, music, fashion, photography, and cultural tourism,” the governor said.
“We are happy to receive the AFRIMA team; we will do it, and we will be part of this. This is one initiative we are proud to accommodate. Our team will work together with your team to action this. We thank the African Union and the AFRIMA Committee for trusting Lagos.”
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‘Lagos is More Than Ready’
In her remarks, the Head of Culture and Acting Director for Social Development, Culture and Sport at the African Union Commission, Angela Martins, commended the governor for his continuous support of the arts and reaffirmed the AU’s long-standing partnership with AFRIMA.
“The African Union has been proud to partner with AFRIMA since 2014. Over the years, we’ve supported the awards to make sure they live up to their promise to celebrate and reward African talent and music and to promote our cultural values. Beyond entertainment, AFRIMA has become one of the tools through which we promote and communicate the African Union’s cultural policies and the wider vision of Agenda 2063, particularly in building the creative economy of Africa.
“Lagos has played a major role in the success of AFRIMA in the past. The state has hosted previous editions of the awards, and each time it has left a strong and lasting impression. This year, we are here again, not just to visit, but to officially ask for Lagos’ partnership and support to host AFRIMA 2025 because Lagos is at the heart of Africa’s creative industry,” she said.
AFRIMA President and Executive Producer, Mike Dada, stated that AFRIMA is positioned to create big opportunities for tourism, entertainment, jobs, and the economy for the host city.
Dada said, “Lagos has made great progress in the creative industry. You’ve been a strong supporter and a true promoter of talent and fresh ideas. Whether it’s film, fashion, music, or technology, your efforts have helped make Lagos stand out as Africa’s creative capital. We at AFRIMA truly appreciate your support, and we believe Lagos is more than ready to host an unforgettable AFRIMA 2025.
“AFRIMA is not just about music; it also resonates with real human stories. We’ve seen dreams come through, talents discovered, and careers launched. More importantly, AFRIMA is helping to reshape the global narrative about Africa.
“With over 1,600 nominees, and their teams, more than 1,100 production crew members expected in 2025 and over 400 million global broadcast audience, Lagos won’t just host an event; the impact of the one-week festival will be massive, opening more doors for tourism, hospitality, and new economic opportunities for business in the sector and beyond.”
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The African Union and AFRIMA International Committee will, on May 13 in Addis Ababa, Ethiopia, officially announce and present the certificate to the host of the 2025 AFRIMA.
