The Channels Media Group has been recognized as one of the top 50 brands in Nigeria by IambrandNigeria.
The listing was announced at the Brand Nigeria Leadership Forum 2025, an event held to commemorate Nigeria’s 65th anniversary. Top brands and leaders were celebrated for their outstanding contributions to the nation.
Dangote Group once again topped the chart, retaining the number one position for the ninth consecutive year.
The forum, themed “From Challenges to Opportunities: Projecting the True Naija Spirit,” was convened by Taiwo Oluboyede.
Oluboyede stated the event aims to inspire Nigerians to promote a positive narrative about the country.
“Brand is not just an essential component of an organization, the brand is the organisation. For something that is that important, there is always the need for periodic assessment and evaluation,” he added.
“That’s what this ranking represents, a mirror that reflects how strongly brands are performing in the hearts and minds of Nigerians.”
Oluboyede noted that brand strength has become a key driver of corporate value and sustainability, emphasizing that “strong brands don’t just sell products; they build trust, inspire loyalty, and sustain business growth even in challenging times.”
Now in its 13th year, the Top 50 Brands Nigeria® ranking has become one of the country’s most respected benchmarks for measuring corporate brand strength, trust, and impact. The 2025 list once again reflects how local and multinational brands continue to shape Nigeria’s business landscape through innovation, consistency, and consumer connection.
This year, the ranking features an equal representation of 25 Nigerian brands and 25 multinationals, highlighting the growing competitiveness of indigenous brands in both local and global markets.
The 50 brands is ranked, using the proprietary Brand Strength Measurement (BSM) Model, which evaluates brands using seven key variables that capture both market performance and consumer perception.”
They include popularity (Top of the Mind Awareness), online engagement, sentiment analysis, category leadership, innovation and quality, national spread and corporate social responsibility (CSR).
