itel Mobile Unveils Olamide As Brand Ambassador, Sets New Targets  

Popstar Olamide (L) signs a branding deal with itel Mobile. The smartphone make announced the deal on May 22, 2020.
Popstar Olamide (L) signs a branding deal with itel Mobile. The smartphone brand announced the deal on May 22, 2020.


In what can only be considered as the coming together of two kings, the smartphone for everyone brand, itel Mobile has unveiled Afro-pop star, Olamide Adedeji as its official brand ambassador.

The signing of the famous Afro-pop star is informed by the brand’s desire to enhance consumer engagement and endear more fans to her community.

itel Mobile’s choice of Olamide as the face of the brand brings to bear connecting similarities between their target audience and acceptance, with both brands serving mass markets. itel Mobile is a leader in the smartphone mass market in Nigeria offering reliable and affordable smartphones for everyone, while Olamide makes popular music for the streets, rolling out frequent hits they can relate with.

“We are delighted to have Olamide in the itel Mobile family at this time. The choice of Olamide as the face of our brand is based on the many similarities between both brands. Both brands have been able to stay on top of their games, we are both leaders in our spaces. Olamide is the king of hip-hop and street music, itel is the king of smartphones in the mass markets. Olamide and itel complement each other, hence the collaboration. Both brands are Real Kings, blessed with a community of hardworking and aspirational individuals. The best is beginning to take shape.” said Oke Umurhohwo, Marketing Communications Manager (West Africa), itel Mobile, on the partnership.

Olamide Adedeji: “it feels very special working with a great brand that shares similar goals with you."
Olamide Adedeji: “it feels very special working with a great brand that shares similar goals with you.”


Commenting on the partnership between both brands, Olamide Adedeji observed that “it feels very special working with a great brand that shares similar goals with you. This is more than a mere partnership; it is a relationship that would bring satisfaction and happiness to our audiences. I look forward to the great things we will do together in the days ahead.”

The unveiling was staged online via itel Mobile’s social media pages and attracted over 500,000 views across different social media platforms while it lasted.

itel Mobile is a leading smartphone brand in the Nigerian and African markets. The brand provides affordable and reliable smartphones for everyone. itel Mobile has multiple awards and recognitions under its belt, including the leader of the smartphone mass market and the most student-friendly smartphone brand in Nigeria.



Celebrating Our Future Super Heroes: itel Mobile Surprises Children Nationwide



To celebrate Children’s Day this year, Africa’s customer-centric brand, itel Mobile, treated children nationwide to special superhero themed parties, as part of the brands CSR Initiative tagged Love Always On.

The smartphone brand, who believes that today’s children are tomorrows superheroes, decided to make the annual celebration a day to remember for children, their parents, and their guardians.

The party was held on the 27th May 2019, joined by hundreds of children including pupils from different schools and communities across different cities from Lagos, Abuja, Yola, Onitsha, Ogbomosho, Kaduna and Port-Harcourt.

Featuring a beehive of fun activities like face-painting, carousel rides, football game, and lots of other exciting side attractions, including the brand’s Happy Mascot, iBoy, who came to the party in the company of other popular cartoon friends. itel Mobile tried its best to make sure all the children were happy and satisfied. Winners of the games got amazing gifts such as educational materials and branded gift bags.


That wasn’t all, there were more surprises prepared by itel for the children across the country. itel Mobile partnered with the largest television network in Nigeria, NTA, to bring the fun, games, and gifts to more than 2,500 children in Lagos state.



In Abuja, the brand partnered with Oma ventures to show the importance of giving love, attention, and affection to children in the IDP camp on the 23rd of May, 2019.

In Onitsha, itel Mobile celebrated the day with children in Red Cross orphanage home in partnership with Iknobert International Limited, EBI Father Communication and Royal Global Ink Communication on the 23rd of May, 2019.



In Ogbomosho, the brand in conjunction with Ajilete FM, Gbambari, and Tundex Multibiz Golden Venture on 23rd May 2019 showed love to children on this special day.



The students of Victory Academy in Kakuri, Kaduna were not left out of the love from itel Mobile on the 24th May 2019.



While the brand engaged children in career talks, heroic stories and exciting games in Jimeta, Yola on the 24th May 2019.



In Port Harcourt, itel Mobile in conjunction with JJ phones, Vinchino, Daniella best, treated physically challenged kids in PH city to a day of fun and thrills.


Commenting on the celebration, Oke Umurhowo, itel Mobiles Marketing Communications Manager, West Africa, said:

At itel Mobile, we believe children are our future heroes and every child has the potential to change the world if given the right motivation, and itel has always been concerned about children’s growth and education.

Our passion goes beyond creating a smartphone for everyone that is reliable and affordable. We aim to help as many children as possible tap into their full potential whilst helping them set goals and achieve their dreams.

Since established, itel Mobile has always believed in adding value to lives through its daily operations. With the CSR initiative Love Always On, the brand has carried out several philanthropic activities like donating relief items to communities in need, car rewards for customers, sensitization on safety precautions for KEKE drivers, amongst other rewarding sponsored events around the country.

Successful brands are not only defined by the size of the market they control but also by how impactful their presence in such markets has been to consumers an initiative itel Mobile thrives on, thereby setting the pace for other brands to follow.

To see even more pictures from the Children’s Day blast of fun, visit @itelMobileNG on Instagram, Facebook or Twitter.