Peugeot Automobile Nigeria (PAN) Limited has organised a nationwide test-drive for some selected members of the media from Lagos to PAN’s Corporate headquarters in Kaduna, North-west Nigeria, aimed at creating public awareness on a number of its new generation vehicles.
Notably among its brands in the past are 504, 404, 505, 406, 307 and 508.
However, the company has commenced production of new generation vehicles such as 301, 3008 and 4008, as the 3008 and 4008 brands took inspiration from the SUV.
The company’s Managing Director, Mr Ibrahim Boyi, said the vehicles still maintain old attributes of durability, luxury and ruggedness, with added new attributes of style and fuel efficiency to put it as the leading automobile company in Sub Saharan Africa.
He said the objective of the media test was to restate the values of Peugeot vehicles through the unbiased driving experience of motoring editors and other experts, adding that it was also to inform the public about the evolution of Peugeot vehicles that are synonymous with quality.
Mr Boyi stressed that the test enabled the media team to have an intimate experience with the products, and exposure to PAN’s quality production processes and quality assurances of its vehicles portfolio.
He said the continuous patronage of Peugeot vehicles by government and Nigerians would not only improve the fortunes of the company, but would also translate into providing employment opportunities for the citizens.
Peugeot Automobile Nigeria Limited (PAN) has organized a nationwide test-drive for some selected members of the media from Lagos to Kaduna, aimed at creating public awareness on a number of its new generation vehicles.
Addressing a news conference shortly after the arrival of the test team from Lagos to PAN’s Corporate Headquarters in Kaduna on Monday, the company’s Managing Director, Ibrahim Boyi, said Peugeot vehicles still maintain old attributes of durability, luxury and ruggedness, with added new attributes of style and fuel efficiency to put it as the leading automobile company in Sub Saharan Africa.
He said that the objective of the media test is to restate the values of Peugeot vehicles through the unbiased driving experience of motoring editors and other experts and also informing the public about the evolution of Peugeot vehicles that are synonymous with quality.
With over a century of experience to its name, Peugeot is renowned for its expertise in making quality cars for Nigerians and Africa.
Notably among its brands in the past are 504, 404, 505, 406, 307 and 508. And in line with global competitiveness, the company has also commenced production of new generation vehicles such as 301, 3008 and 4008.
The new 3008 and 4008 brands which took inspiration from the SUV, also rose to the challenges of the future with technological equipment to enhance the driving pleasure and safety of the user.
It is against this background that the new vehicles were subjected to the test drive exercise to enable the participants tell the story from their own perspective.
The test drive team took off from Lagos on Saturday passing through some villages, smooth and rough roads across Oyo, Osun and Ondo states down to Lokoja the capital of Kogi State, where they made a stop over on Sunday.
The team continued its journey through Abuja, the nation’s capital and finally arrived Kaduna, the home of PAN on Monday afternoon where they were welcomed by the company’s management team.
Shortly on arrival, the group of selected journalists who participated in the across Nigeria test drive were taken round the factory to have a first hand knowledge of its production activities.
According to PAN’s Managing Director, Ibrahim Boyi, the test affords the media team to have an intimate experience with the products, and exposure to PAN’s quality production processes and quality assurances of its vehicles portfolio.
He also spoke about the value prepositions of Peugeot brand vehicles.
Mr Boyi said that the continuous patronage of Peugeot vehicles by government and Nigerians would not only improve the fortunes of the company, but would also translate into providing employment opportunities for the citizens.
In a bid to patronise locally manufactured cars in the country and encourage local content, the Road Transport Employees Association of Nigeria (RTEAN) has concluded plans to buy cars produced locally by Peugeot Automobile Nigeria Limited (PAN).
The National President of the Association, disclosed this during a visit of the association’s national executive members to PAN, in Kaduna.
He stated that the partnership with PAN was in order to support the federal government’s Automotive Development Plan which was launched to promote investment in the automobile sector, as well as create employment for the youths.
While appealing to Nigerians to patronise made in Nigerian cars, he also called on the federal government to put a total ban on importation of used vehicles into Nigeria in order to encourage local production.
The managing Director of PAN, Ibrahim Boyi commended the road transport workers for showing such patriotism and urged other corporate organisations and government agencies to emulate the association, assuring them that the company has the capacity to meet the demands of Nigerians.
Peugeot Automobile Nigeria Limited is consolidating its leadership in the nation’s car manufacturing sector with the launching of the Peugeot 301 in commercial quantity in Nigeria, an official of the company has said.
The Managing Director of the company, Mr Ibrahim Boyi, said the company was in full support of the government’s Automotive Industrial Development Programme and had designated about 24,000 square metres within its premises in Kaduna State for the Local Components Park.
Representatives of the Federal Government and the management of the Peugeot Automobile Nigeria, on Saturday, had a feel of what the vehicle looked like, as they were taken round the park to inspect the Peugeot Components Auto Cluster Park.
The Automotive Industrial Development Programme is aimed at promoting local automobile production and reducing the importation of used cars.
Nigeria spends the sum of 4.2 billion Naira on importation of vehicles in 2010 alone and higher figures in 2011 and 2012.
Importation has continued to increase, boosting the economies of countries where the vehicles are manufactured while the indigenous automobile companies have continued to face low patronage.
To tackle this challenge, grow the Nigerian economy and create more jobs, the Federal Government of Nigeria introduced the automotive policy that would support the establishment of automobile companies in Nigeria and the revival of the metal steel and tyre manufacturing industries. This has started yielding some results.
The manufacturing of the Peugeot vehicle has placed Nigeria in the league of automobile producing countries.
At the launch of the site for the automotive cluster pack and flag-off of local production of Peugeot vehicles in Kaduna, the Minister of Commerce Trade and Investment, Olusegun Aganga, said that the government would ensure that the automotive policy would not only be implemented but sustained beyond the present administration.
“The automotive industry development plan took account of the problems that led to the collapse of the industry in the past and was developed after extensive consultations with the executives of the existing local auto manufacturers. That is why we plan to establish auto-skills and auto-companies parts in three parts of the country,” he said.
Mr Aganga further said that the government would launch a vehicle financing scheme to make funds available to Nigerians for the purchase of made in Nigeria vehicles under the new automotive policy.
The Minister said that the scheme would be launched within four months and would involve the collaboration of local and foreign banks.
The former head of state, General Yakubu Gowon, lamented that indigenous automobile company, which used to be Nigeria’s pride in the global auto-industry, had been neglected by successive governments.
“I hope that Nigerians will like to patronise this more than ever before and I hope that there would be no government policies that would short change the automobile companies in the future,” General Gowon said.
The automobile company was able to commence production within the shortest period after the approval of National Automotive Development Plan, a development that confirms the company’s leadership role in the Nigerian automotive industry.
The unveiled Peugeot 301 was made from over 120 years of automotive experience in the traditional Peugeot style of safety, comfort and strength.
Over the next six to twelve months, the company has promised to roll out the Peugeot 508 and 408 models while hoping that the Federal Government will ensure the implementation and compliance of the automotive policy.
As Nigerians await the commencement of the policy, industry players have emphasised that the policy would be a mere mirage if the companies are not supported to pick up or protected from the influx of used cars into Nigeria daily.