Social Media Week is here again, with more fun and power-packed conversations.
The event that seeks to explore opportunities in the digital space as well as how social media can serve as a catalyst for change kicked off its 2018 edition on Monday, February 26.
This year’s edition themed: ‘Closer’, brought together top influencers, business owners, as well as individuals who are seeking ways to improve their brands.
While there were several sessions ranging from broadcasting and social media, journalism and social media, comedy and fashion blogging, beauty and wellness among others, here are a few key points from some sessions at day one.
Chairman/CEO of Channels Media Group, John Momoh (OON): The Future Of Broadcast Media
Consumer experience is changing so we are leveraging the digital space by digitizing our content.
Fake news is not news. For reliable and balanced reporting, look out for brands you can trust.
Because the world is changing, we (Broadcasters) cannot do things the same way.
Kemi ‘Lala’ Akindoju – Actress/ Film Maker: How To Effect Change With The Content We Produce
In order to win your audience over, avoid constantly throwing out ‘preachy’ content that directly tell the audience what to do.
The onus rests on the content creators to package the content in a way that allows the audience choose what lesson they want to learn from it.
It is our duty as content creators, film makers or story tellers to set the agenda for how we want to be perceived.
Japhet Omojuwa: Leveraging Communications To Challenge Africa’s So-Called ‘Shit-Hole’ Narrative
President Trump is not the problem; he is the consequence/effect.
Our duty is not to try to counter the negatives by merely throwing out positives only. The key is to create balance.
The most powerful force in the world is the media. Africa can be defined outside the narrative of Africa.
Chamberlain Usoh: Leveraging Communications To Challenge Africa’s So-Called ‘Shit-Hole’ Narrative
Bad news makes good news but it is not all the news that there is.
We need to deliberately look inwards. We have young Nigerians that are intelligent and can things.
Nigerian writers, bloggers should choose one Nigerian who has done something good and celebrate them by writing about them.
Nkechi Ali-Balogun: Leveraging Communications To Challenge Africa’s So-Called ‘Shit-Hole’ Narrative
Many countries have created a unique identity for themselves; we must do same rather than constantly copying them.
As long as we are unable to stand up to them, we will continue to be subdued by them.
To project ourselves in positive light, we must begin to change the way we think. Be sensitive to your environment and be proud of who you are.
Charles O’Tudor: Leveraging Communications To Challenge Africa’s So-Called ‘Shit-Hole’ Narrative
Africa is a passive brand. This is because we have no global strategy in place to communicate who we are.
A brand is not just an image; a brand is who/what you build from the core of your inside.
Stop complaining, change the system and narrative from your point of view.