Jeff Bezos, chief executive officer of Amazon.com Inc., introduces the new Kindle Touch e-reader at a news conference in New York, U.S., on Wednesday, Sept. 28, 2011. Amazon.com Inc., the world’s largest online retailer, also today unveiled its Kindle Fire tablet computer, taking aim at Apple Inc.’s bestselling iPad with a device that’s smaller and less than half the price. Photographer: Emile Wamsteker/Bloomberg *** Local Caption *** Jeff Bezos