An attendee tries the Bodyfriend Phantom Medical Care massage chair during CES Unveiled ahead of the Consumer Electronics Show (CES) on January 3, 2023 in Las Vegas, Nevada. – CES explores next-gen technology in the context of numerous topics, including 5G and IoT, advertising, automotive, block chain, health and wellness, immersive entertainment, robotics and more. 2023 CES will showcase more than 1400 exhibiting companies. (Photo by Robyn BECK / AFP)