EU Regulator Bans Meta’s Use Of Personal Data For Behavioural Advertising

Meta said it had already said it would give users in the EU and the EEA the opportunity to consent, and would offer, in November, a subscription model to comply with regulatory requirements.

By Nebianet Usaini

Updated November 1, 2023

The European Data Protection Board said Wednesday it had adopted a binding decision that will result in Facebook and Instagram owner Meta being banned from using the personal data of user for targeting advertisements.

The order will “impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest across the entire European Economic Area,” the EDPB said in a statement posted on its website.