(FILES) A general view of the film set of the ‘Yarima’ series by director Abubakar S. Shehu, in Jos, on February 28, 2025. (Photo by OLYMPIA DE MAISMONT / AFP)

The successes of Nigerian movies show the shifting pattern of movie consumption among Nigerians as many seek to adjust to the rising cost of living in the country, which has reduced the available disposable income.
Nigerians are battling one of the toughest living cost crises in decades after President Bola Tinubu halted the subsidies that kept petrol prices low for years and stopped support for the local currency, the naira.
The economic crunch forced streaming platforms, cable TV and internet service providers to hike the costs of subscriptions.
Many are now cutting back on entertainment expenses, including cable and streaming subscriptions.