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From Hotels To High Fashion, Armani’s Luxury Empire

From his historic headquarters in Milan, Armani led an empire employing more than 9,000 staff at the end of 2023, with revenues of 2.3 billion euros ($2.7 billion) in 2024, according to the group.


(FILES) Italian designer Giorgio Armani waves from the runway of the Emporio Armani fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 21, 2023 in Milan. Italian fashion great Giorgio Armani has died at the age of 91 “surrounded by his loved ones”, his company said on September 4, 2025. (Photo by GABRIEL BOUYS / AFP)

 

 

Giorgio Armani’s death leaves a vacuum at the top of his billion-dollar luxury business, an independent empire he built up over 50 years, spanning hotels to haute couture.

Born into a modest family in northern Italy, Armani, who died on Thursday aged 91, became one of the richest men in the world and the fourth richest in Italy.

His net worth was estimated at $11.8 billion, according to Forbes magazine.

Sprawling Empire

(FILES) Italian designer Giorgio Armani and US director Spike Lee pose with models during the Spring/Summer 2008 collections of the Milan ready-to-wear fashion shows, on September 24, 2007. Italian fashion great Giorgio Armani has died at the age of 91 “surrounded by his loved ones”, his company said on September 4, 2025. (Photo by Giuseppe CACACE / AFP)

 

From his historic headquarters in Milan, Armani led an empire employing more than 9,000 staff at the end of 2023, and with revenues of 2.3 billion euros ($2.7 billion) in 2024, according to the group.

More than 600 stores worldwide sell Armani brands under several lines: Giorgio Armani, Emporio Armani, A|X Armani Exchange, and EA7.

The group also licenses eyewear from EssilorLuxottica, and perfumes and cosmetics from L’Oreal.

Armani is also active in the hotel, restaurant and real-estate industries, with building collaborations in China, Miami and Brazil.

A sports enthusiast, the designer owned the Olimpia Milano basketball team and designed formalwear for Juventus and the Italian national football team.

 

Gradual Transition

(FILES) Italian fashion designer Giorgio Armani acknowledges the audience at the end of Emporio Armani spring-summer 2011 ready-to-wear collection on September 25, 2010 during the Women’s fashion week in Milan. Italian fashion great Giorgio Armani has died at the age of 91 “surrounded by his loved ones”, his company said on September 4, 2025. (Photo by Giuseppe CACACE / AFP)

 

Armani had no direct heirs, but he had long planned for his succession, keen for the integrity and independence of the group to outlast him.

According to the Italian press, a new statute has been ready since 2016 for his death. It would see the creation of six classes of shares with specific voting rights and governance prerogatives.

In this new structure, a central role is expected to be played by the Giorgio Armani Foundation, which holds 0.1 per cent of the Armani group’s capital, and by the designer’s close relatives and friends.

(FILES) Italian designer Giorgio Armani (C) poses with models after the show during the Men’s Fall/Winter 2019 fashion shows in Milan, on January 15, 2018. Italian fashion great Giorgio Armani has died at the age of 91 “surrounded by his loved ones”, his company said on September 4, 2025. (Photo by Marco BERTORELLO / AFP)

 

These include his nieces Silvana and Roberta Armani, his nephew Andrea Camerana, his sister Rosanna Armani, and his right-hand man Leo Dell’Orco.

“I would like the succession to be organic and not a moment of rupture,” he told the Financial Times in an interview published just days before his death.

“My plans for succession consist of a gradual transition of the responsibilities that I have always handled to those closest to me,” he said, “such as Leo Dell’Orco, the members of my family and the entire working team”.

 

Private Homes

(FILES) Italian designer Giorgio Armani acknowledges the applause with Latvian model Agnes Zogla at the end of his presentation for Armani Prive during the Women’s Haute-Couture Spring/Summer 2025 Fashion Week to mark its 20th anniversary, in Paris on January 28, 2025. Italian fashion great Giorgio Armani has died at the age of 91 “surrounded by his loved ones”, his company said on September 4, 2025. (Photo by JULIEN DE ROSA / AFP)

 

Armani owned numerous properties in Italy and abroad.

In addition to his main residence in Milan, on Via Borgonuovo, the designer regularly sought refuge in his villa on the island of Pantelleria, in his summer residence in Forte dei Marmi, an upscale seaside resort in Tuscany, or in his “Villa Rosa”, south of Milan.

He had numerous other residences abroad, notably in France, in Paris and Saint-Tropez, as well as in Saint Moritz, Switzerland.

A few days before his death, Armani completed the acquisition of the “Capannina di Franceschi”, the legendary Forte dei Marmi club where he met his partner Sergio Galeotti, with whom he went on to found Giorgio Armani in 1975.

 

Fierce Independence

Armani remained one of the few independent luxury groups, at a time when most designers were being bought out by conglomerates.

After years under Armani’s tight control, his death raises the question of what happens next to a company so closely associated with one man.

Luca Solca, analyst at research group Bernstein, said the Armani group benefited from being “a little more universal” than others, attracting a wide audience, much like Ralph Lauren.

“There is certainly a lot of interest in acquiring the group — it remains to be seen if there are any sellers after the succession,” he told AFP.

(FILES) A model presents a creation for Giorgio Armani Prive during the Haute Couture Spring-Summer 2013 collection shows on January 22, 2013 in Paris. AFP PHOTO / PIERRE VERDY. Italian fashion great Giorgio Armani has died at the age of 91 “surrounded by his loved ones”, his company said on September 4, 2025. (Photo by PIERRE VERDY / AFP)

 

Luxury Crisis

It is a difficult time for the luxury industry, hit by slowing growth in China and the uncertain global economic outlook.

The Armani group has not been spared, reporting a six per cent drop in revenue in 2024.

(FILES) Italian designer Giorgio Armani greets the audience during his Giorgio Armani Prive show during the Women’s Haute-Couture Spring/Summer 2024 Fashion Week in Paris on January 23, 2024. (Photo by Emmanuel Dunand / AFP)

However, Armani continued to invest — 332 million euros over the year — notably by renovating its stores in New York and Milan, as well as opening a new one in Paris.

It has also taken its online sales operations in-house.

“I am convinced that pursuing consistency and continuity, avoiding chasing immediate gains, is the best strategy to ensure success in the long run,” Armani said this year.