(FILES) Daniel Ek, CEO of Swedish music streaming service Spotify, poses for photographers at a press conference in Tokyo on September 29, 2016. Spotify co-founder Daniel Ek will leave his role as CEO on January 1, 2026 and become the company's executive chairman in a leadership shake-up, the music streaming giant said on September 30, 2025. (Photo by TORU YAMANAKA / AFP)
Spotify co-founder Daniel Ek will step down as CEO on January 1 and become executive chairman, handing the reins to two of his deputies in a leadership shake-up, the music streaming giant said Tuesday.
Spotify said Gustav Soderstrom, its chief product and technology officer, and chief business officer Alex Norstrom would take over as co-CEOs.
“This change simply matches titles to how we already operate,” Ek said.
“Over the last few years, I’ve turned over a large part of the day-to-day management and strategic direction of Spotify to Alex and Gustav,” he said.
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The change would come into effect on January 1, 2026.
Ek co-founded Spotify with Martin Lorentzon in 2006.
The company, which made its debut on the New York Stock Exchange in 2018, now has a market capitalisation of $149 billion.
Spotify shares were down more than three percent in pre-market deals following the announcement.
Ek noted that the company now had more than than 700 million users.
A casual dresser usually seen in sneakers, T-shirt and a blazer, Ek — who is known for his reserved style and pragmatism — said he would remain an active part of Spotify.
“In my role as executive chairman, I will focus on the long arc of the company and keep the board and our co-CEOs deeply connected through my engagement,” Ek said.
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