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Nike Cuts Jobs In Technology Division

Nike will shift some of that work to third-party vendors, the representative said in an email, adding that the changes were announced last week.

By Channels Television
Updated May 20, 2025
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In this file photo taken on December 20, 2019 a Nike logo is seen at the Nike flagship store on 5th Ave. in New York City. Nike will not renew licensing agreements in Russia, the company said May 25, 2022, joining a growing list of Western companies pulling back from the country following the Ukraine invasion of Ukraine. STEPHANIE KEITH / GETTY IMAGES NORTH AMERICA / AFP

 

Sportswear retailer Nike said it is laying off some of its employees in its technology division, a company representative told Reuters on Monday.

The representative did not specify how many employees were laid off. It is not immediately clear how many people work in Nike’s technology division.

Bloomberg News first reported the development earlier on Monday.

Nike will shift some of that work to third-party vendors, the representative said in an email, adding that the changes were announced last week.

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The Air Jordan maker in March forecast a steeper drop in fourth-quarter revenue than analysts had expected, striking a cautious tone as it works to rekindle interest among consumers who have defected to trendier rivals.

Earlier this month, Nike CEO Elliott Hill made several changes to the senior leadership team. Hill took the helm in October to lead a turnaround at a company that has lately struggled to design new and innovative shoes.

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