A good year?2011 entertainment review
2011 brought Nigerian entertainment bright, dazzling and some unavoidably, bleak moments. The year was ushered in with high hopes and a lot of promises on the entertainment front especially on the music scene. With the Mo’hits unleashing ‘Mr. Endowed’ remix featuring acclaimed American rapper, Snoop Dogg just a few days to 2011 and Nigerian musicians dominating at the 2010 MTV Africa Music Awards, the industry which had been growing at an incredible speed over the past years stood poised to dominate the rest of the world in 2011. And well, it did not disappoint.
Although Nigerian music did not dominate world music in 2011, looking back 12 months, we can comfortably say it was a good year for the industry. No, the President Goodluck Jonathan promised $200 million is not yet recorded in the success story as it is yet to materialize, but these young talented individuals have continued to soldier-on on their own without waiting for the government windfall.
The amazing Mo’hit team went ahead to secure a jaw dropping partnership with GOOD M.U.S.I.C. an American super label driven by Kanye West. Also, Empire Mate Entertainments’ crooning sensation, Wizkid finally dropped his debut album, ‘Superstar’, which went ahead to catapult him into international stardom while plucking a MOBO Award for Best African Act in the process.Older music heroes, D’Banj and 2face created a record of jointly winning a BET Award for the Best International Act Africa and also for the first time, invitations were extended to Nigerian rhymers to participate in the prestigious BET Cipher. However, the Nigerian Cipher was not aired on the night of the event.
But the industry had its own dark clouds too in 2011. The highly anticipated debut album of Chocolate City rapper, Ice Prince turned out to be the biggest flop in mainstream entertainment. The ‘Oleku’ rapper struggled but couldn’t sustain the hype around him with his ‘Everybody Loves Iceprince’ debut LP. It also became clear in 2011 that the success enjoyed by the music superstars have no trickledown effect as the different empires built around it still struggled greatly. The major music awards were either cancelled or were done in a low key as seen in the Soundcity Music Video Awards or the Nigerian music video awards respectively. Only the Hip-Hop World Awards, now known as the Headies was able to live up to its standard.
From music, we go to telling you the 2011 tale of the Nigerian movie industry. Although the industry continue to grow albeit at a less impressive rate when compared to its music counterpart, the industry recorded some notable successes in product quality as movies such as ‘Two Brides and A Baby’, ‘Inale’ and ‘The Return of Jenifa’ amongst others were accepted into the cinemas.
The entertainment industry also received the death blow as well, it losts too many practitioners this year. Veterans, Sam Loco Efe, Ashley Nwosu, Christy Essien Igbokwe, Gelraldine Ekeoche and upstarts CD John, MC Loph and Chidinma Mbaleso all bade the world farewell this year.
Other interesting occurrence that spiced up our entertainment world included the Baba Suwe versus National Drug Law Enforcement Agency drama which left Baba Suwe N25 million richer; the Michael Jackson’s death drama which eventually saw Dr. Conrad Murray getting convicted for manslaughter and gets a four year jail term. Also, entertainers Olu Jacob, Kanayo O Kanayo, Genevieve, OsitaIheme and Stephanie Okereke all received National honours last year.
The different celebrities’ weddings, Cobhams, Mercy Johnson andChinedu Ikedieze and Samklef and the many unconfirmed gossips all year round also played its part in keeping our entertainment clock ticking.