
Beats acquired MOG mostly for its technology, as music licenses are not transferable in a sale like this.
Beats thought in the line of spreading its tentacles before anyone thought of it as Dre’s ace in using MOG to accelerate plans to launch its own streaming service.
And recent info is that Nine Inch Nails frontman Trent Reznor is affiliated with the project, which is codenamed Daisy.
The service will offer music streaming, but with a big focus on curation, both algorithm and human based and it’s the current low point of any on-demand streaming service.