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Messi Appointed As Tourism Ambassador

  The United Nations’ World Tourism Organization said Monday it has appointed FC Barcelona’s Argentine star Lionel Messi as an ambassador to promote responsible tourism. … Continue reading Messi Appointed As Tourism Ambassador


Barcelona’s Argentinian forward Lionel Messi looks on during the UEFA Champions League quarter-final first leg football match between FC Barcelona and AS Roma at the Camp Nou Stadium in Barcelona on April 4, 2018. Pau Barrena / AFP
FILE COPY Barcelona’s Argentinian forward Lionel Messi.   Photo Credit: Pau Barrena / AFP

 

The United Nations’ World Tourism Organization said Monday it has appointed FC Barcelona’s Argentine star Lionel Messi as an ambassador to promote responsible tourism.

“During my travels, I have had the opportunity to know other cultures and societies as well as other ways to see the world and this is very enriching,” Messi said in a statement released by the Madrid-based United Nations body announcing his nomination.

“I am happy I can join this mission of promoting responsible tourism,” the five-time winner of the FIFA World Player of the Year award added as the body steps up its campaign to minimise harm tourism can cause to the environment and historical sites.

The UN body defines “responsible tourism” as tourism that “helps maximise the sector’s benefits while minimising its potentially negative impact on the environment, cultural heritage and societies across the globe”.

World Tourism Organization chief Zurab Pololikashvili said it was a “great honour” to have Messi promote “the positive values and benefits that tourism represents.

“Messi is a unique sportsman and an example of how willpower and constant work yield good results,” he added.

The 30-year-old is the leading scorer in La Liga this season with 29 goals and is also the all-time top marksman in Spain’s top flight.

He is also the top scorer in the history of Barcelona and Argentina.

AFP