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Small Business Owners Tasked On Effective Goals Management

Owners of small and medium scale enterprises have been asked to instil effective goal management within their businesses in order to manage their resources and … Continue reading Small Business Owners Tasked On Effective Goals Management


Owners of small and medium scale enterprises have been asked to instil effective goal management within their businesses in order to manage their resources and improve productivity in the year 2014.

According to the CEO of Con-Edge Enterprises Solution Limited, Joel Osebor and the CEO of Kinetic Associates, Mr Edward Esene, who were guests on Channels Television’s programme Business Morning, setting goals play an integral role in ensuring that businesses drive themselves towards their desired level of success and also help improve operations.

“Setting goals for small business owners is “life itself” because goal setting will determine the level of progress made with customers and financial gain for the year in view,” said Osebor.

He added that “you can’t rule it out in terms of you achieving your desired goals as an SME” as it creates direction needed to help gauge one’s performance.

In his contribution, Mr Esene said that an analysis of one’s background, current status and desired destination would help ascertain what goals were to be set by business owners.

In addition, SME proprietors would also need a better understanding of the departments where they are either doing well or are in need of improvement.

These areas range from finance, operations or people management.

“How have we been faring in the past, what’s our current situation and where are we going to; those are some of the things we look at when setting goals,” he noted.

They also advised SMEs owners to tap into the benefits of technology to promote their businesses as well as focus on self-development.  “These are some of the necessary tools needed to drive small businesses to the next level,” they stressed.

Asked why some business owners are unable to achieve their goals, Mr Osebor said it could be as a result of the absence of “staying power.” While Esene added that the difference between a goal and a wish is the discipline to write it down in black and white.