Nike Extends Deal With NFF, Opens Lagos Mega Shop

  Globally-renowned kit manufacturer Nike has extended its contract agreement with the Nigeria Football Federation (NFF) until December 2026. Advertisement President of NFF Amaju Melvin … Continue reading Nike Extends Deal With NFF, Opens Lagos Mega Shop


In this file photo taken on December 20, 2019 a Nike logo is seen at the Nike flagship store on 5th Ave. in New York City. Nike will not renew licensing agreements in Russia, the company said May 25, 2022, joining a growing list of Western companies pulling back from the country following the Ukraine invasion of Ukraine. STEPHANIE KEITH / GETTY IMAGES NORTH AMERICA / AFP
In this file photo taken on December 20, 2019, a Nike logo is seen at the Nike flagship store on 5th Ave. in New York City.  STEPHANIE KEITH / GETTY IMAGES NORTH AMERICA / AFP

 

Globally-renowned kit manufacturer Nike has extended its contract agreement with the Nigeria Football Federation (NFF) until December 2026.

President of NFF Amaju Melvin Pinnick said this on Thursday, noting that negotiations had been ongoing for the past month before the extension.

“We talked about several areas they needed to look into and we finally got a deal and extension of the contract until December 2026. I give the credit for this to Members of the NFF Executive Committee and the General Secretary. The new agreement lends credence to Nike’s faith in Nigeria Football and what we are doing as a Federation. It is a wake-up call for our other sponsors and partners to extend their agreements and for more players in Corporate Nigeria to support the Nigeria game,” Pinnick said according to a statement from the NFF Communications department.

“We have also succeeded in getting our partners Nigerian Breweries PLC to extend their contract with the NFF by one year. Initially, their relationship with the NFF was due to end this year. We got talking and met several times, and finally, they agreed to extend by another year after which they will perform a review of the relationship.”

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Meanwhile, Nike opened their Lagos mega-shop on Thursday. The impressive office is located at the expansive Ikeja Mall in the heart of one of the city’s main business districts. The mega-shop is the first of planned major outlets in Lagos and the Federal Capital Territory, Abuja.